Tmall    |   Chinese
Copyright Hunan Huangye Food Co., Ltd. 湘ICP备16007191号-1  Website  Changsha  |  Backstage management
Address: No. 45, Ziyang West Road, Changchun Industrial Park, Ziyang District, Yiyang City, Hunan Province Marketing Department: 0737-3802721 E-mail:
天猫旗舰店   |   ENGLISH
天猫旗舰店   |   ENGLISH
天猫旗舰店   |   ENGLISH
Brand introduction
Zhang Xinfa
Zhang Xinfa, which began in 1905, is the only remaining 100-year-old Xiangtan Penang store. In 2012, the company acquired “Zhang Xinfa”, which will combine the production process of Xiangtan traditional store betel nut with modern marketing network to promote “Zhang Xinfa” to all parts of the country. At present, "Zhang Xinfa" has become a brand model of the betel nut industry. Its market image symbols "God of Wealth", "Golden Ingot" and family training "quality is good, benefiting the neighbors" is deeply rooted in the hearts of the people.
In 1905, Zhang Xuelin founded the “Zhang Xinfa” betel nut shop at No. 163, Pingzheng Road, Xiangtan City.
In 1925, Zhang Rongsheng was born in the father's business and operated the “Zhang Xinfa” betel nut shop at No. 163, Pingzheng Road, Xiangtan City.
In 1953, Tang Guizhen took over the "Zhang Xinfa" betel nut shop after his husband Zhang Rongsheng passed away.
In 1956, the public-private partnership, "Zhang Xinfa" was incorporated into the Xiangtan Penang processing plant.
From 1980 to 1990, Tang Guizhen and her eldest daughter Zhang Ying re-run the "Zhang Xinfa" betel shop in the old site.
From 2003 to 2012, Tang Ying, the eldest daughter of Tang Guizhen, and her children operated the “Zhang Xinfa” betel nut shop in Jianshe Road, High-tech Zone, Xiangtan City.
In December 2012, Zhang Gangqiang, the chairman of Hunan Huangye Food Co., Ltd. took over Zhang Xinfa as the fourth generation of “Zhang Xinfa”, opened the “Zhang Xinfa” store in Xiangtan, and then fully distributed the goods to the provincial market, successfully seized the market commanding heights. .
In June 2014, “Zhang Xinfa” was recognized as “Hunan Old Brand” by the Hunan Provincial Department of Commerce.
In December 2014, “Zhang Xinfa” was included in the Xiangtan municipal intangible cultural heritage, and Zhang Gangqiang was recognized as the representative inheritor of the Xiangtan City Municipal Intangible Cultural Heritage Project.
In 2015, “Zhang Xinfa” opened more than 300 stores across the country.
Zhang Xinfa currently has two sales channels in the market: one is the distribution channel, and the other is Zhang Xinfa's franchise chain store. The distribution channel mainly sells finished packaging products, including Zhang Xinfa tribute, 20 yuan, 10 yuan, 5 yuan. Zhang Xinfa's franchise chain stores are Zhang Xinfa's own sales channels, mainly selling Zhang Xinfa's betel nut seeds. Currently, there are medium seeds, seeds, grain seeds, brain shells, supreme shells, Guizhi oil tenders, tender kings, xylose. Alcohol betel nut and other categories, and will continue to develop new products according to market demand.
Fragrant is a new product launched by Emperor Food in 2016. The packaging style is traditional and fashionable, fresh and stunning, which is unique and in line with the aesthetic appeal of young consumers. The brand advocates "sincere and close", through the link between sports and betel nut, through the beauty of the sale of the kiss, appealing to everyone to resist indifference and return to sincerity.
Brand story: According to legend, a large betel nut in Xiangtan, a woman under the knee, and a year of eighteen, because of the body's fragrance at birth, it is named Xianger. Xianger is not only smart and beautiful, but also has a good betel nut. The betel nut that she has made is unique and fascinating.
There are a lot of sons and daughters who have come to mention each other in a hundred miles. Xianger has only a soft spot for a small group in the same village. The young man is active, cheerful, enthusiastic, hard-working, and arrogant. He also said that he has a good section. He often makes the neighborhood awkward and backwards, and the villagers call it "a lang"!
Lang has a sentimentality, and he is interested in it. When they are in good shape, they will be together with the betel nut family business. Xianger is marinated in the back workshop, and “Yikou Lang” is in front of the store, and the betel nut in the store is named “Sweet,” and the diners are endless.